I’ve never really watched Venture Bros. on Adult Swim, although I’ve long suspected that I might like it if I gave it a chance.

That suspicion was heightened tonight as I perused the DVDs at Target. To any average person, this cover design may fall somewhere between inexplicably weird and just generally poor. But to me, and to many other 30-somethings like me, it grabs you by the eyeballs and drags you over to pick it up. So authentic! Did they carry it over on the ba– oh holy crap, they did! Fake ’80s video game screenshot and all!

Yes, the package design for the Venture Bros. Season 3 DVD set is a faithful — no, absolutely dead on — reference to the classic package designs of late ’70s/early ’80s box designs for games from the Atari 2600. Or, to speak more accurately to the time period of the designs, the Atari Video Computer System. The solid, garish box color; the font; the overall layout; the watercolor collage art. It’s all vintage ’70s, vintage Atari, 100% perfect. They even faithfully reproduced (graphically, not physically) the fact that the boxes were always already smashed when you bought them at the store.

If you’re not familiar with those box designs, here are a few reference points for you (from AtariAge):

(And yes, since you’re wondering, I did go out of my way to pick six of the lamest Atari games I could think of.)