Tag Archives: industrial design

Fiddly

I got up this morning and, like on most mornings, one of the first things I did was brush my teeth. It’s a simple process, just part of the minutiae of daily life. But as with so many of those little things we do every day, it’s a less-than-ideal experience. After fumbling to pull the toothbrush from the cup — where its bulbous, rubberized handle was wedged against the bulbous, rubberized handles of the other toothbrushes necessary for a household of four — and nearly dumping them all into the sink along the way, I took my frustration to Twitter:

It got me thinking about a recent post on Daring Fireball, where John Gruber expressed his frustrations that some people — even Apple Store “geniuses” — were telling iPhone owners that they need to occasionally force-quit all of the apps in their recently-used items tray. He followed up on that post on his podcast, The Talk Show, where he described the experience of operating systems where you are expected to manually monitor and adjust their states as being “fiddly.”

I’ve been thinking about that word, “fiddly,” a lot since then. I think it applies to a lot more than smartphone OSes. I’ve spent a great deal of my life dealing with overwhelming frustration at the clumsiness, the fiddliness, of everyday objects: cheap plastic toys that break easily, things that stick to other things when they shouldn’t or don’t when they should, tools that cannot adequately perform the tasks they are expressly intended for, etc.

As someone who’s not inclined to tinker with objects, much less invent solutions to their shortcomings, that frustration usually just burns off as simmering rage. But as I pondered the nature of fiddliness, and the ideal of the iPhone as a “non-fiddly” object, a couple of thoughts occurred to me:

1. It is the purpose of design to reduce the fiddliness in the world.

2. Very few makers of physical objects today follow #1.

Gary Hustwit’s documentary Objectified is focused on the design of everyday objects, and those who have excelled at creating objects that are, for lack of a better word, as non-fiddly as possible. Two people featured in the documentary are Dieter Rams, the legendary German designer who led Braun’s industrial design team in the 1950s and 1960s, and Jonathan Ive, the head of Apple’s industrial design team today. Both Rams and Ive share a passion for making objects that work. Form not only follows function, form is function. It’s a seamless integration of purpose and style that makes the objects a delight to use.

And that’s a very rare thing today, indeed.

Great Dieter Rams interview

Dieter Rams, legendary industrial designer from Braun in the 1950s and ’60s, pretty much invented my design aesthetic. I can’t imagine what the world of technology would look like without his pioneering work. Brilliant.

I especially like his design principle #10: “Good design is as little design as possible.”

I probably didn’t hear of Dieter Rams until about ten years ago, but I’ve seen the world through his eyes since I was a kid. Most of these Braun products were not readily available in the U.S. in those days (the late ’70s and early ’80s), but their designs were so influential that just about everything you could get here still looked like them, or pale imitations thereof.

Jason Kottke also tidily sums up Rams’ influence on modern industrial design:

And hey, I didn’t know that a book had been published on Rams’ work. I bet Jony Ive has at least three copies.

I’ll take one of everything, please.

Source: Monoscope via kottke.org