Will the real underdog please stand up?

It’s not easy being a Minnesota Twins fan.

When I was growing up, the Twins were in the midst of a decade-plus dry spell between postseason appearances. And then, when I was 13, 1987 happened. The Twins won the World Series, for the first time ever. But with a feeble regular season record (including a stunningly bad 29-52 road record), and winning only the home games in the World Series, it wasn’t long before the team was derided for relying too heavily on the unique home field advantage granted by the Metrodome… when they weren’t being accused outright of cheating at home to get ahead.

After another World Series win four years later, a second drought began. The team barely survived Bud Selig’s failed contraction scheme in 2001 before roaring back to become a consistent pennant contender, the most frequent winner of the American League Central Division championship, and the team with the second most postseason appearances in the decade.

Unfortunately, the one team that’s been to the playoffs more often than the Twins in the last ten years is… the Yankees.

Oh, the dreaded Yankees.

Rosters may change over the years, and the exact reason is still up for debate, but in the Ron Gardenhire era, one thing is clear: the Twins just flat-out suck against the Yankees. And unfortunately, it has consistently been in the cards for the Twins to go up against the “Bronx Bombers” in the first round of the playoffs almost every time they’ve advanced under Gardy. The result has not just been a failure to get past the first round, but over their past few American League Division Series appearances, a failure to even win a single game.

Every time, it feels like this year will be different. But this year, it really felt like it might be different. The Twins have a new stadium, a bigger payroll, their strongest lineup in recent memory (even without Justin Morneau), and a lot of momentum behind them. (No Game 163 this year!) Most significantly, the Twins snapped their multi-season streak of regular season losses to the Yankees, in New York, back in May in a most spectacular fashion: Jason Kubel hit a grand slam off legendary closer Mariano Rivera, the first grand slam he’d given up in several years.

That home run, more than anything, seemed to signal that this year really would be different. Really.

But then, the same old result. It’s not just that the Twins getting swept by the Yankees in the ALDS is predictable; each individual game of the series almost seems to be played off the same script: the Twins take an early lead while the Yankees barely seem to be trying. Then in the 6th or 7th, just as the Twins’ starting pitcher (who, up to this point, has been shutting them down effectively) is tiring, the Yankees wake up, knock in 2 or 4 or 6 runs and the starter exits, demoralized. Then New York’s seemingly bottomless bullpen enters the picture, sending in a string of top-notch relievers, each more fearsome than the last, culminating in the arrival of Mariano Rivera at the bottom of the ninth… or possibly with 2 outs in the eighth… and this time there will be no grand slam, no come-from-behind victory, no walk-off win on a Jim Thome homer that bounces off the American flag pole.

Why? Why does this same script play out again and again, even when, as Alex Rodriguez laughably claimed last week, the Yankees are the underdogs?

To suggest that the Yankees were the underdogs in this series, presumably — well, OK, obviously and solely — because they were the AL Wild Card team, is absurd. Never mind the fact that the Yankees ended the season with a slightly better record than the Twins — 95-67 compared to 94-68. This Yankees team will never be the underdog to this Twins team. Even when the Twins dominate other teams — as they did this year with the otherwise quite talented Chicago White Sox — there’s just something — something — that keeps the Twins from delivering against New York. But what is it? I have a few theories, but first, let’s discuss another theory… the conspiracy theory that the Yankees engineered a playoff matchup with the Twins this year.

I’ve been thinking it myself since about a week before the season ended, and I’m not alone. Today the City Pages ran an article speculating, much like I had, that even if the Yankees weren’t deliberately, consciously throwing games at the end of the season, Joe Girardi and crew weren’t exactly putting 110% (as they say in sports) into winning the AL East. Why bother? They were already guaranteed no worse than the Wild Card. And ending up with the Wild Card also meant they’d be facing the Twins in the ALDS, not the Rangers, with whom they’d had a lot more difficulty (ending up 4-4) during the regular season, despite the Rangers’ overall inferior performance to the Twins’ during the season.

I’m not going to say that there really was a conspiracy at work. I doubt a Yankees-Twins ALDS fate was decreed from Bud Selig’s office, or even the Yankees’ front office. But it might have been somewhere deep down in Girardi’s brain. Look at the numbers, examine the facts, and the conclusion is obvious: the Yankees stood a better chance at advancing to the American League Championship Series as the Wild Card than as the AL East champs. Whether or not the Yankees acted on this information, it’s still there.

The Yankees managed a feeble 2-8 record in the final ten games of the season. Then again, so did the Twins. But no matter what the Twins did, they were guaranteed to face the Wild Card in the ALDS, and that would either be the Rays or the Yankees. The Rays pulled off a mediocre 5-5 record over the same period, but it was enough to clinch the division title. The only team that could really do anything to seal the Twins’ fate for the ALDS matchup was the Yankees. Was that on their minds? I like to believe it wasn’t a factor in how they played those final few games, but there’s no doubt they were aware of what losing the division to the Rays would mean for their postseason.

But I’m not going down this dark path to lay blame for the Twins’ pathetic ALDS performance at the feet of the Yankees. The Twins have no one to blame but themselves for how ineptly they consistently perform against New York. Whether or not New York threw a game or two is irrelevant: the only reason they would even want to do that is because the Twins flat-out suck against them. And the Twins are too good a team to be so consistently bad against one particular opponent. And that is what I really want to explore.

Why are the Twins so bad against the Yankees?

Starstruck

The first place I look when trying to diagnose the Twins’ chronic Yankee defeats is on the field. The Twins are a good team. A damn good team. They led the league in team batting average this year; they’re nearly perfect on defense; they’ve got tremendous depth in the lineup; their starting pitching is solid, even if there’s no real “ace”; and their bullpen is better than almost any team’s besides… well… the Yankees. They’re brimming with confidence when they’re on the field, especially when that field is Target Field, where nearly every game this season was sold out, over capacity, and the fans were more enthusiastic than I’ve seen them in the past two decades.

This team rarely makes mistakes. And yet, when they’re playing the Yankees, they seem dazzled by the celebrities on the field: A-Rod, Jeter, CC, Mo. These guys are superstars. New York superstars. They’re celebrities beyond the baseball diamond, and when the Twins face them, it sometimes almost seems like we’ve put a Little League team out there on the field with all of the heroes whose baseball cards they’ve stuck between the spokes of their bicycles. The Twins, on the field with the Yankees, just don’t feel Major League in the same way, even though as a team, on the whole, they’re every bit as good.

Overexposure

Then again, maybe it’s not just the dazzling superstars of the Yankee lineup that intimidate the Twins. Maybe it’s the national exposure. When the Twins play the Yankees, even during the regular season, they’re a lot more likely to be broadcast coast-to-coast. Even when they’re not, Yankee Stadium is a much bigger stage than Target Field. But one need look no further than Joe Mauer’s embarrassing performance in this year’s All-Star Game for evidence that maybe it’s not really the Yankees, or at least not just the Yankees, that make these guys nervous. Joe Mauer is arguably the best catcher in baseball today, and he is inarguably the best hitting catcher in Major League history. He’s won as many batting titles as all other catchers in the history of the American League combined. And he has a couple of Gold Gloves too, proving he’s just as solid crouched behind the plate as standing next to it. But judging by his sloppy performance in the 2010 All-Star Game, you might wonder how he ever advanced past Class A.

So why did Joe look so bad in the All-Star game? Could be the same reason the Twins as a team look so bad against the Yankees in the playoffs, year after year. Maybe they’re just so unaccustomed to the spotlight that it blinds them.

Small Ball

Over the past few days, I’ve enjoyed the musings of Fake Ron Gardenire on Twitter. There’s no question in my mind that Gardy is a great manager. He’s done remarkable things with the Twins since he took the helm in 2002. The team has never enjoyed the kind of consistent success — at least at the division level — that they’ve had under his leadership. His six pennants — won over a span of nine years — outnumber the total won over the entire prior history of the franchise since moving to Minnesota in 1961. And yet, only once has he managed to advance past the first round of the playoffs, and that was in his first year as manager.

The Twins have earned a reputation for playing “small ball” — scraping together victories not through home runs and other big plays, but one small step at a time. The best recent example of the Twins playing “small ball” to their advantage came in Game 1 of the ALDS this year, when Orlando Hudson’s heads-up base running got him to third on a play that should have kept him at second, and a minute later allowed him to score on a passed ball by New York Yankees catcher Jorge Posada. It’s the kind of thing that isn’t even on most teams’ radar as a strategy, but that play padded the Twins’ lead in the game. And, if they weren’t facing the Yankees, that 3-0 lead might’ve held up for a win.

And therein lies the problem. They were facing the Yankees, and in the postseason no less. This wasn’t a “small ball” situation, facing the Orioles or the Royals in mid-May. Gardy is an obstinately routine-oriented manager. And that usually works well for a sport where you’re on the field six to seven days a week, for six to seven months of the year. But the postseason is not routine. Every game, every inning, every at-bat, every pitch in the postseason is a big deal, but I feel like Gardy just hasn’t learned to adapt his coaching strategy for the postseason. The “Twins way” may lead to consistent regular season success, but it’s no way to win a World Series.

Divided We Fall

There’s frequent talk about how some divisions in Major League Baseball are weaker or stronger than others. There’s little argument against the notion that the AL East is the toughest division of all; scarcely more argument that the AL Central is one of the weakest. I’ve heard suggestions that the AL Central is closer to AAA than it is to the Major League caliber of the AL East teams. No doubt, if you placed this year’s Boston Red Sox or Toronto Blue Jays in another division, they’d fare quite well.

In the days before the leagues were split into three divisions, the division a team was placed in mattered little: although it might be possible to win a division with a record that would put you in second (or even third) place in another division, each team still faced the other teams in its league with roughly equal frequency. In the era of 26 teams, for instance, American League teams faced the other teams in their own divisions 13 times each per year, and teams from the other division 12 times each. In order to be successful, you had to play equally well against either division.

But since the split of each league into three divisions, along with the advent of Interleague play, the schedules are stacked much more strongly towards a team’s own division: now American League teams generally play 18 games per season against the other teams in their own division, compared with only 7 or 8 games against teams in other divisions. Interleague schedules are often built around regional rivalries, and disparities in the quality of these match-ups may further affect teams’ relative success.

This divisional insularity has magnified the disparity in ability between teams in the different divisions. So it’s not just a matter of the Boston Red Sox finishing the season with a record that would have been more competitive in the AL West, for example. The Red Sox faced a far more difficult schedule this year, and likely would have had an even better record if they’d played significantly more games against the Angels, A’s and Mariners, instead of facing the Rays and Yankees so many times.

The upshot of all of this for the Twins is simply that, despite their nearly identical won-lost record to that of the Yankees, they may not really be competitive at the same level as the Yankees are.

The Final Out

And so, after considering all of the above, after speculating wildly on the evil plottings of Bud Selig or the sinister ambitions of Joe Girardi, after ripping on our hometown hero and giving more credit to a fake Ron Gardenhire than the real one, after facing the harsh possibility that maybe the AL Central really is only AAA-quality compared to the AL East, I’m left with one conclusion: it doesn’t matter if the Yankees did engineer a postseason matchup with the Twins in order to better assure their continued success. The Yankees wouldn’t want to face the Twins if the latter could figure out how the hell to beat them.

The Twins have no one to blame but themselves for failing, year after year, to win against the Yankees. As for us fans? Well, we probably just need to face that fact and blame them too.

Underdogs? I believe as much as anyone that it’s good to be the underdog. I’ll continue to root for the Twins… and probably relish their underdog status. But you still have to want to come out on top, at least once in a while.

Brand New: Room 34 Edition

I’m a big fan of the blog Brand New. I like seeing the “before and after” of various brand identities.

Lately I’ve been contemplating a brand refresh of my own. I’ve been mostly satisfied with the current Room 34 Creative Services logo. I really like the “rings” design element, the color palette, and, even though it’s overused, the Avenir font:

But there are some things I don’t like about the logo. I’ve been getting a little tired of the colors (even though I like them); I’m increasingly regretting including the “.com” (even though I like the fact that my logo is my web address); and I don’t like the redundant “Room 34.” Plus, Avenir is overused.

So, today I took a first stab at a new identity. It has a new color palette, using one of my favorite colors, reddish-orange (or vermillion if you prefer a more poetic name for it), it eliminates the redundant text, and it switches to another of my favorite, but much less common, fonts: Proxima Nova:

I’m not 100% committed to this change yet; rebranding is a big undertaking, even for a business as small as mine. Switching to this new logo will require redesigning my website, my letterhead and my business cards. But I like the direction. I especially like the letterforms (or, I guess, numeralforms) of the “3” and “4” in Proxima Nova Black. So nice. The new logo is also more compact and scales down better than the old.

Update: Based on JW’s excellent recommendations (and a few observations of my own) I’ve made a few adjustments: 1) improved spacing between the “o’s” in “room”; 2) resized the rings slightly for better lockup with the text — the top of the “4” ring group is now aligned with the top of the letters in “room”; 3) slight change to the color in “CREATIVE SERVICES” so it is more readable on either a light or dark background.

Here’s the new version, on both white and black:

New Room 34 logo, revised
New Room 34 logo, revised

You can’t specialize in everything

It’s been one of those weeks that a freelancer dreads. Lots of fires to put out. You’re trying to swim upstream (as always) but instead you’re treading water in a rapids. Without a team of coworkers to depend on, when a problem arises, there’s no one to pass the buck to, or at least to, uh, share it with.

The problems haven’t really been that bad. Just a few bugs to squash, a few scripts to optimize, a few clients to reassure. But when you feel like you have to be the expert at whatever you do, this kind of week can be a source of anxiety.

It doesn’t help when your main lifeline to the tech world is the expert blogs you follow. Read a few articles on A List Apart and you’ll feel both inspired and a little despondent. There are so many incredibly talented, creative people out there doing amazing things. So why am I banging my head against the wall trying to figure out why all of my form fields suddenly disappeared in IE6? (Turns out it was the position: relative on the #main element, easily fixed by overriding it with position: static in the IE6-specific CSS file I wish I didn’t have to create.)

The point is, as a freelancer, at least one who aspires to be good, if not great, at what you do, you are your own harshest critic and worst enemy. There’s no way any of my clients would ever beat me up the way I beat up myself. I don’t think I’ve ever even had one detectably angry with me. But I am constantly getting frustrated with myself for not being on top of every single technology I put my hands on, and I’m inclined to treat every bug as a personal failure.

The sad fact is, it’s impossible. You can’t specialize in everything. It’s right there in the word. Specialize. As a freelancer, you have to pick a few things to focus on as your greatest strengths, while becoming as well-rounded as you can. But there’s always someone out there who knows more about CSS3 or HTML5 or PHP or jQuery or Whatchamacallit than you do. The great thing about being a freelancer in the age of the Internet, especially if you work on the Internet, is that a lot of those superstar über-geniuses are willing to share that knowledge with you for free. All you have to do is search for it.

The biggest danger in following the superstars of your chosen field, though, is idol worship. You get to know so many facets of their work and their personalities (especially if you follow them on Twitter), that you may be tempted to think you know them personally. You might even have a brief exchange with them about baseball. But that doesn’t mean you know them or know what their lives are really like.

We all make sacrifices to live the lives we choose. It’s inherent in the finite nature of human existence. Chances are, I’ll never be a web development “rock star,” because I’ve made choices that took me on another path. I wanted to be able to work on my terms, and fit my career in as one aspect of my life. I’m not logging the kind of hours I’d need to in order to get rich doing work for hire, or building the next great social networking site. But I have time to spend with my kids and SLP (though probably still not as much as would be ideal). I can make music. I can try to set the world record on my Asteroids cocktail table. (OK, that’ll never happen, but it’s 2 feet from my desk in my home office, if I ever decide to get serious.) I can take an afternoon off to take my son to see Toy Story 3 or head down to Target Field for a Twins game or write on my coffee blog or get some fish tacos at Sea Salt.

Or, I can spend half the morning beating myself up because I’m not Jeffrey Zeldman. But, who is? (OK, he is. But that’s it.)

The point is, I’m me. I’m damn good at what I do, but I can’t do everything. And that’s OK.

Unchained: a new blog

This is a first: SLP and I are collaborating on a blog. The title is Unchained, and the concept is that we’re taking the summer to try to break ourselves of bad habits where food and exercise are concerned: we’re going to stop shopping at chain stores and restaurants, stop buying national brands, and start getting as much of our food as we can at local markets, co-ops, and on foot or bike. It’s going to be an interesting experiment, and we’re hopeful that, as with one of my other blogs, 52 Coffees, writing a blog can be a catalyst for personal change and growth. Check it out!

And this is why Japan is the coolest…

SLP spent a semester in Japan in college, and a high school friend of hers moved there permanently. From the stories I’ve heard from them, along with things like the restaurant where you get what the person before you ordered and, of course, Turn It Around!! I’m left with the distinct impression that in Japan weirdness is embraced in a way that would delight me, but which seems to be beyond the tolerance (or perhaps the comprehension) of the average American.

Anyway, that big set-up was just to say that if you asked me to name a country where someone might train a pet penguin to wear a backpack and walk to the fish market every day to pick up dinner, I’d have a pretty good guess.

The strangest thing to me about this video (well, aside from the obvious, which is… all of it) is that when they interview the woman in the shop, what she says is dubbed into English, whereas the rest of the video doesn’t even have English subtitles. (Then again, and I don’t know my Asian languages very well, it doesn’t sound to me like the reporter is speaking Japanese. Maybe this video has been dubbed multiple times.)