Countering the theory that familiarity breeds acceptance

It is often said that “familiarity breeds acceptance.” (At least 16,900 times.) I now have evidence to disprove this theory.

1-800-Flowers is heavily promoting a new product called Cupcake in Bloom via the ad boards at stations on the Hiawatha Line in Minneapolis. On the face of it this is a profoundly, fundamentally stupid product. Granted, I’m not big on flowers, but I do appreciate a nice arrangement. I do not, however, get too excited about an indiscriminate ball of white flowers, stuffed in a fake muffin wrapper. I would be deeply disappointed if someone I knew spent $25 on one of these for me. I would much rather have them spend one dollar on a real cupcake.

I’m guessing I’m not alone in thinking this product is utterly stupid, which is why 1-800-Flowers is desperately trying to break down our resistance by placing at least five of these ads at nearly every station. On one side of the 38th Street station, for instance, there are eight ad panels. Presently six of these are displaying the Cupcake in Bloom ad. I didn’t even look at the opposite side of the platform to see how many more there might be.

The only possible explanation for this marketing blitz is that the company is hoping that by saturating our visual field with this image, subjecting us to it again and again, we might just eventually get used to it enough to forget how stupid it is. Familiarity breeds acceptance.

Except in this case.

You may notice in the photo below — in addition to the fact that there’s another of the same ad in the background (and this is the opposite side of the board featured in the other photo above) — that someone has defaced the photo of poor Jim McCann, founder of the company and someone who is apparently more than willing to take the credit/blame for this overpriced abomination. Ketchup, it seems. And there’s more ketchup on the other side along with… is that a Chicken McNugget? (Speaking of “familiarity breeds acceptance”…)

I was intending to take more photos (yes, there were at least two more of these signs at the station), but after these two I grew concerned that the Metro Transit panopticon was monitoring my activities: just as I took the second photo the prerecorded message about using the emergency phone to report suspicious activity came over the loudspeaker. Coincidence, perhaps, since they’re really pimping the emergency phone right now, but I didn’t want to test the response time of the Transit Police for something so stupid, especially since I doubt they would believe that this was the reason I was taking photos at the station.

This is precisely why I should not have caffeine in the evening

Step 1: Consume caffeine too late in the day/evening.
Step 2: Stay up much later than normal because of the effects of the caffeine.
Step 3: Explore the dark recesses of my mind and the Internet; shudder at what I find.

Tonight is one of those nights. And through a bizarre chain of links that, among other things, taught me that the late jazz multi-instrumentalist (as in simultaneously) and all-around weirdo Rahsaan Roland Kirk played the lead flute part on the 1964 Quincy Jones track “Soul Bossa Nova” — probably best known as the theme song from Austin Powers: International Man of Mystery, I also discovered this little gem by the Swingle Singers.

I don’t know if you know much about the Swingle Singers. I know just enough to know I don’t want to know more. (And if you know what that sentence means, let me know.) But as of tonight I do know more, and it isn’t pretty.

Step 1: Take an already insufferably cheesy theme song from a ’70s cop show.
Step 2: Give it the full-on a cappella vocal group treatment (including “wacka-chicka” guitar parts).
Step 3: Add a human beatbox, because steps 1 and 2 just weren’t enough already.

Enjoy. Here’s the original, in case you’ve forgotten it:
[audio:http://blog.room34.com/wp-content/uploads/underdog/55-starsky-and-hutch.mp3]

And here’s an excerpt of the new version, courtesy of the record label’s website:
[audio:http://blog.room34.com/wp-content/uploads/underdog/sigcd104_10.mp3]

Oh yeah… I almost forgot. The album’s called Beauty and the Beatbox. Clever!

Exorbitant downtown parking rates

Yesterday I needed to go downtown. Specifically, I needed to go to the Hennepin County Government Center. We’re still waiting for our new Fit to arrive, but in the meantime I needed to apply for a duplicate title for our old trade-in because for whatever reason I just can’t find the original title.

Anyway, downtown. I normally would have taken the light rail, as I live within walking distance of a station, and the Government Plaza station is about 100 feet from my destination. But there were just enough extenuating factors to make it seem like a good idea to drive instead. The ultimate determining factor was that it probably wouldn’t cost much more to park than to ride. I would’ve spent $4 on a 6-hour pass, and I expected parking to be somewhere between $10 and $13.

So off I went on my merry way. After conducting my business with the county, I decided to stay downtown for a while, to have lunch at one of my most-missed lunch spots since I stopped working downtown last March, and then to do some work at a nearby Caribou. Such is the luxury of being able to carry your entire office in a messenger bag.

In the end I spent a total of 3 hours downtown before heading back to the parking garage. When I put my ticket in the pay machine, I was aghast — aghast, I tell you! — to see the price for 3 hours of parking adjacent to the government center. $23. Let me repeat that in a more suitable fashion:

$23

$23. For 3 hours of parking.

Assuming that these exorbitant rates are only in effect between the hours of, say, 7 AM and 5 PM (and not even considering evening and weekend parking), and assuming that there are approximately 500 spaces in the garage (which seems a reasonable, conservative estimate, having been inside it), then Allied Parking is raking in over $38,333 per weekday, or $9.97 million per year, on this one garage alone. I realize it is a large physical structure and it requires maintenance, but the parking and payment process is fully automated, so they’re not even paying someone minimum wage to sit in a little glass box and collect their ransoms for them.

Contrast this with the apartment building I used to live in downtown. Our rent was something like $1200 per month. There were 24 apartments per floor, and 28 floors of apartments. Even assuming everyone was paying that much (which probably isn’t the case, since ours was a 2-bedroom but 20 of the apartments on each floor were only 1-bedroom), the apartment building’s revenue would work out to only $9.67 million per year (but like I said, in reality it’s probably significantly less than that), and they had a staff of maybe 20 or 30 people, and a lot more maintenance than a 6-story parking garage would require.

Bottom line: if you want to make money in downtown real estate, just build a parking garage. Frankly I’m surprised there’s anything downtown but parking garages.

Clever song lyric of the day

OK, this is not something I do (or plan to start doing) every day, but well, just ignore that title and read on.

I’m listening to one of my favorite songs (“Here I Dreamt I Was an Architect”) by one of my favorite bands (The Decemberists) and I had to marvel once again at one of my favorite “clever” lyrics among Colin Meloy’s vast body of clever lyrics:

But the angles and the corners
Even though my work is unparalleled
They never seemed to meet

I love the double meaning of the word “unparalleled” here. Brilliant.