Yes, I am annoyed with the fundamentally stupid concept of the Cupcake in Bloom. And the guy in the Qwest ads, in the words of one reader, “just screams of d-bag.” But perhaps nothing in in the world of advertising, circa early 2009, is as ubiquitous or incomprehensible as Pepsi’s hideous new logo.

It’s even more hideous when you discover the full hogwash design pseudo-philosophy behind its creation. To that end, Brand New is here to help.

I think this really sums it up though. And no, you are not alone if you think it bears a striking resemblance to Strong Sad.

Then again, now more than ever there’s no such thing as bad publicity, and this whole thing has gotten me thinking a lot more about Pepsi than I ever would have otherwise. But I’ll still only drink it when there’s no Coke products in the soda fountain.