Technology has come a long way since the ’80s. I remember this commercial. I don’t remember it seeming so utterly stupid. Maybe that’s because I was only about 10 when it originally aired. Or maybe it’s because back then this was cutting-edge.

All I know is, the phrase “sneaker phone” sounds way more natural to me than it should. I guess this commercial embedded itself in my subconscious all those years ago, permanently tainting my worldview.

Source: Merlin Mann

Update: 1991? Holy crap. Yeah, I didn’t watch it far enough when I first posted this to hear the voice-over guy say, in a semi-lewd tone, “the revealing 1991 Sports Illustrated swimsuit issue” (cue whistles). Since that comes out in February (or so I’m told), that would mean this commercial is most likely from 1990 or very early 1991, meaning I was 16 when it aired. You’d think by then I’d have been old enough, or at least jaded adolescent enough, to see how utterly stupid it was. Maybe.