“All in” is right

Today, according to banner ads and discussions from the likes of Neven Mrgan and Gizmodo, Microsoft is “all in.” All in “the Cloud,” that is, though the poker metaphor of betting the company on an all-or-nothing strategy seems apt.

Reading some of Steve Ballmer’s vacuous corporate speak surrounding this campaign (including the following PowerPoint-ready bullet points), I am not overwhelmed with enthusiasm for the endeavor:

– The cloud creates opportunities and responsibilities
– The cloud learns and helps you learn, decide and take action
– The cloud enhances your social and professional interactions
– The cloud wants smarter devices
– The cloud drives server advances that drive the cloud

My perspective on this kind of “communication” (such as it is) has evolved over time. When I was 25, it intimidated me, because I didn’t understand it. When I was 30, it annoyed me, because I realized there was nothing to understand, and it was just wasting my time. Now, at 35, it worries me, because I realize that this is how the people who are running things — important things like Microsoft, for crying out loud — actually think. They write nonsense like this and think it’s meaningful.

I wouldn’t bet on that.

Update: In Ballmer’s defense, the full presentation provided a lot more details than this bullet list, but it’s still a lot of not really very much.