Today is the fourth annual “Blue Beanie Day,” a tradition established by the father of web standards, Jeffrey Zeldman.
What are web standards? Simply put, they’re awesome. But seriously… the goal of web standards is to establish a set of best practices for web designers and developers, and a set of open, shared languages and tools for building websites and displaying them in a consistent manner.
At the heart of the modern web standards movement are a set of three core languages: HTML5, for organizing and structuring content; CSS3, for designing the presentation of that content; and JavaScript, for providing rich interaction with that content.
HTML5, CSS3, and JavaScript are all open standards. The specifications are published for anyone to see; they’re open and evolving, for anyone to contribute to; and they’re freely available for anyone to build an application for rendering content delivered via these languages (in common parlance, a web browser, but we’re starting to see “web” content appearing in all sorts of applications for computers and mobile devices these days).
But why are these three web standards so great? Because they create a win-win-win situation:
A win for web designers/developers. By establishing a common set of tools that are open and free to anyone, web designers and developers can get started with no barriers to entry. Plus, by standardizing these tools, the same skills can be applied anywhere a website is being built. And as web browser makers adopt these standards, the last 15 years’ worth of browser-to-browser inconsistency will fade. Our job is made easier, we can get more done in less time, and, with powerful frameworks like jQuery built on top of these standards, this power to do more with less will grow exponentially.
A win for site owners. If you’re paying to build a website, you want to know you’re spending your money wisely. You want your investment to last, and you want to make sure everyone who wants to access your site, can. Web standards are the key to an accessible, reliable, “future-proof” website. Some Internet technologies may come and go; jumping on the latest trend may make your site seem “with it” today, but tomorrow it will be painfully dated… if it even works at all. But these three core web technologies will always be at the heart of the web. Plus, a site built with web standards will automatically be structured well for search engine listings, without the need for expensive and questionable SEO tactics.
A win for Internet users. Web content that is built and delivered with a diligent adherence to web standards will work reliably with any device, any software, that is used to access the Internet. Plus, no well-formed, standards-compliant HTML page ever crashed a web browser.
Web standards: Win-Win-Win.