UNDERDOG of PERFECTION

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Evolution of an ugly logo

GooooooooooooogleEven though I love all things Google (and, more and more, Google is all things), I have always hated their logo. Ugly font, garish colors, outdated-five-years-ago Photoshop 101 effects (Bevel & Emboss… Drop Shadow… how original!).

I’ve always just assumed that it was a hastily-concocted logo done by someone with little or no design experience in the company’s startup days, but that regrettably endured as the company ballooned into the Microsoft of the online age. But apparently the logo went through several iterations — none of which are great, but some of which are much more aesthetically pleasing to me than what they finally settled on.

Related Posts

12 February 2008
Computers & Technology
Google, Logo, Things

The personal blog of Minneapolis-based freelance web developer and independent musician Scott Anderson @room34.


Scott is also the owner of
Room 34 Creative Services, and creator of the ICS Calendar and No Nonsense WordPress plugins.

You can find Scott's music — as Room 34 — on YouTube and Bandcamp, and he is also a member of 32nd Street Jazz.

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