As long as I’m complaining about advertising…

Pepsi, what were you thinking?Yes, I am annoyed with the fundamentally stupid concept of the Cupcake in Bloom. And the guy in the Qwest ads, in the words of one reader, “just screams of d-bag.” But perhaps nothing in in the world of advertising, circa early 2009, is as ubiquitous or incomprehensible as Pepsi’s hideous new logo.

It’s even more hideous when you discover the full hogwash design pseudo-philosophy behind its creation. To that end, Brand New is here to help.

I think this really sums it up though. And no, you are not alone if you think it bears a striking resemblance to Strong Sad.

Then again, now more than ever there’s no such thing as bad publicity, and this whole thing has gotten me thinking a lot more about Pepsi than I ever would have otherwise. But I’ll still only drink it when there’s no Coke products in the soda fountain.

Move over, Cupcake in Bloom. Qwest has annoyed me more.

Repetition plays a role in my annoyance with advertising. In downtown Minneapolis right now there’s a new set of Qwest ads that are almost as ubiquitous as the previously-ranted-about Cupcake in Bloom from 1-800-Flowers.

There are a pair of these, both annoying, but the dude in this one is just begging to be punched in the face. I would be happy to oblige.

Qwest ad: Punch me in the face. Please!

Evolution of an ugly logo

GooooooooooooogleEven though I love all things Google (and, more and more, Google is all things), I have always hated their logo. Ugly font, garish colors, outdated-five-years-ago Photoshop 101 effects (Bevel & Emboss… Drop Shadow… how original!).

I’ve always just assumed that it was a hastily-concocted logo done by someone with little or no design experience in the company’s startup days, but that regrettably endured as the company ballooned into the Microsoft of the online age. But apparently the logo went through several iterations — none of which are great, but some of which are much more aesthetically pleasing to me than what they finally settled on.