I’ve only set foot in a Brooks Brothers store once. A $150 dress shirt was all I needed to see. I wouldn’t pay 150 bucks for a dress shirt even if it came with a lifetime guarantee, was 100% stain-repellent, and could magically tailor itself if it ever went out of style.
So, in short, I don’t pay much attention to Brooks Brothers. But as it happens, there’s a new store coming into a building near where I work, and as I was walking by the storefront’s concealed façade today at lunchtime, I noticed something I’d never paid attention to before: the logo. Previously glancing at it only in passing, I assumed it was an anchor or some kind of abstract design or something. But no. It’s a sheep. Suspended in a sling.
Naturally, Wikipedia provides a plausible, and presumably accurate, explanation, but I still think it’s a ridiculous logo. Then again, I also think it’s ridiculous to pay $150 for a shirt, so obviously I’m not their target market. (Though, for what it’s worth, I feel I should note that I’ve heard, but not verified, that their clothing is now made in the same foreign factories, by the same underpaid workers, who produce nearly-identical garments for companies like Gap and Old Navy, which are sold for about 1/5 the price.)