John Hodgman in George Plimpton homage

As I flipped to “Talk of the Town” in the latest issue of the New Yorker, I was immediately taken aback by the full-page ad on the facing page.

The first thing I noticed was John Hodgman, (probably) better known as “The PC” in the recent Apple ads. Here he was not playing the straight man to Justin Long‘s cool, laid-back Mac, but rather hawking his own book, The Areas of My Expertise. But what really got me was the ad itself. It was a perfect send-up of the old George Plimpton ads for Intellivision in the early ’80s, wherein he compared Atari’s Home Run against Mattel’s Major League Baseball.

Here, Hodgman’s spoof pits Intellivision against “Complete World Knowledge.”

It’s a fairly obscure ad to parody, but I’m glad to see that I’m not the only person who caught the reference. John Hodgman’s own blog explains a bit more here and here.

And, since I understand the ephemeral nature of the Internet (better than I understand the definition of “ephemeral,” in fact), I’ve grabbed the two images from Flickr just so this post doesn’t become incomprehensible in a month. (Yes, I think my blog entries have more staying power than Flickr.)

George Plimpton in Intellivision ad
John Hodgman in John Hodgman ad

More site updates

You may (or may not) notice that there’s now a calendar on the left side of all of the blog pages. Go ahead… use it! It works like most blog calendars work. (At least I assume so; I admit that I spend more time looking at my own blog than at all other blogs combined.) I’ve also added a few new “34” photos in the top area. Refresh the page 1,000 times and maybe you’ll see a new one.

Yet another other other other redesign

OK, that ’50s-ish design was shortlived; I know I’m no Reid Miles. Anyway, I was inspired to start collecting photographs of “34” found in the “wild,” and when I had the opportunity, I had to go for it. So now we have this newest look.

I think this one might stick. We’ll see…

Addendum (September 7, 2006): I finally took a minute to check this out in Internet Explorer and, surprise surprise, it’s hosed. Not totally hosed though, hoser. Man, I hate IE.

Stick on a Stick

I recently attended the Minnesota State Fair. Thrice in a fortnight, no less! OK, it was actually thrice in a week, and the fair only lasts for 12 days anyway, but if you’re going to use a word like “thrice,” it feels necessary to complement it with another like “fortnight.”

There are many (potentially) appealing things about the fair: the midway rides, the sheep barn, machinery hill, the swarming throngs, the concert performances by musicians whose popularity peaked during the Carter administration. But I think the defining element of the fair, the thing that makes the fair The Fair, is the astonishingly vast array of foodstuffs available in a singular form: impaled on a stick, doused in corn batter, and deep fried.

Yes, you can get just about anything on a stick. Corn dogs — a.k.a. pronto pups, although apparently there is a distinction (which I happen to know, genius that I am, but I’ll leave it to you to research that matter on your own) — started it all, innocently enough. And in retrospect, the corn dog seems an almost obvious invention. At least, that is, when compared to the things you can find on a stick these days.

Along the road leading to machinery hill, just across from the obnoxiously expensive Rainbow Play Systems (although I suppose if you’re buying a large prefab structure for your kids to play on in the back yard, you want to know from the price tag that it’s well-constructed), you’ll find a little place called “J.D.’s Eating Establishment,” which proudly announces the availability of “Definitely nothin’ on a stick!” But J.D.’s is decisively in the minority.

Last year I was simultaneously impressed and frightened by the sight of a “Spaghetti and Meatballs Dinner on a Stick.” This year, it was a Swedish booth (although I think “Swedish-American” is more accurate, as this is a purely Scandisotan [a word, incidentally and double-parenthetically, that Google confirms I did not coin] concoction) selling “Hotdish [sic… it is one word, you know] on a Stick.” I was tempted to try it, but as with most items whose names end in “…on a stick,” it was dipped in corn batter and, from the outside, indistinguishable from the sickeningly large corn dog I had just consumed.

Getting in on the “on a stick” gag, we have Tim Pawlenty’s Governor on a Stick, which is a hand fan emblazoned with a photo of the governor. Seems a bit self-defeating, however, given the conceptual similarity of “Governor on a Stick” to “Governor’s Head on a Pike.” (Hey, I’m just sayin’….)

Of course, the granddaddy of them all, the item that put the Minnesota State Fair on the map for those seeking instant coronary distress, is the “Deep Fried Candy Bar.” Apparently the concept was invented in Scotland, and I seem to recall seeing it on an episode of A Cook’s Tour on Food Network; it was the same episode where Tony Bourdain boldly ventured into the world of haggis… and made it seem almost palatable.

But there’s one thing that was always missing from the Scottish delight (the deep fried candy bar, that is… although I’m sure haggis could find a comfortable home at a grease-drenched food booth at the Minnesota State Fair): the stick.

Never fear, though. Where Scotland fails, Minnesota succeeds. (Don’t quote me on that. When World War III starts, I want Sean Connery and Groundskeeper Willie on my side.)

I saw the deep fried candy bars being made at the fair. I saw someone eating one. I even walked through the dense cloud of grease vapor hanging in the air surrounding the booth. But nothing… nothing could make me try one. Even if it is the highest-calorie food item at the entire fair. Which it is, although I think that’s relative. Maybe as an individual item it’s the most calories, but I think the available (to use that word in the car commercial sense) 64-ounce buckets of either french fries or Sweet Martha’s chocolate chip cookies, if consumed by one person, must contain more.

All of this stuff-on-a-stick gave me an idea though. It seems you really could sell just about anything as a food item at the Minnesota State Fair as long as it’s on a stick, dipped in batter, and deep fried. My wife and I joked about a “Stick on a Stick” concept. But understanding the true nature of fair food as only a native of this great state can, I think one slight modification may be necessary. And with that, I present to you the final concept for the ultimate fair food item. I encourage any would-be entrepreneurs to take this idea and run with it; just give me a little recognition when you make your first million (which, apparently, is not unheard of for a successful food booth in the 12 days of the fair):

Stick of Butter on a Stick.

Mmmmmmm… stick.

Yet another redesign

Yes, it’s another in the long, unending series of new site redesigns. Now I’m going for a retro ’50s look, somewhat reminiscent of the Blue Note album covers of the late ’50s and early ’60s by graphic artist Reid Miles.

The layout still needs some tweaks… a few visual elements are a little wonky and/or bland, some images with transparent backgrounds need to be re-matted, a few stylesheet elements are still set up for the old layout, and a few pages aren’t filling the window like they should (still don’t know what that’s all about).

Anyway, a new look. Enjoy. Or not.