OK, this is how John Gruber makes $1750 a week on Daring Fireball

I’ve been reading Daring Fireball for a while now (long enough to have noticed and be relieved at the eventual removal of the questionable tagline, “Gay for Macs”), and I’ve enjoyed John Gruber’s pithy insights and diligent distillation of the daily deluge of Mac (and other stuff he’s, apparently, “gay for”) related news into a single useful stream of relevant information.

I’ve also been reading it long enough to know that its primary source of revenue is via a single weekly sponsorship, which culminates in a post touting the greatness of whatever it is you’re promoting via the sponsorship, and a link in his sponsorship archive. And for this he charges $1750 a week. That works out to $91,000 a year. Just for hawking someone else’s wares once a week. Not bad work if you can get it. But how can you get it? Well certainly not by describing your own writing as “blather” and then justifying that description by indiscriminately posting whatever prose crawled out of the dank, cobwebbed recesses of your brain. Trust me, I know.

I get it though. His insights are often brilliant. Case in point, today’s dismantling of my dreams of Flash for the iPhone. OK, I haven’t really dreamed of it. It would be nice, I suppose, but it’s been clear for a while that Apple had reasons beyond their spurious claims of poor performance for keeping Flash off the iPhone.

If you doubt that assessment, please do yourself a favor. Read Daring Fireball and then shut the hell up. I will now heed my own advice.

Hhffrrrggh (Inn)

You know how sometimes there are things you encounter in passing that are totally bizarre, but since you’re not really paying attention, they kind of slip by unnoticed for months (or years) before you finally say, “Wait a minute… what the…???”

Well, this is one of those things. I’ve done a fair amount of cross-country driving, but the long-haul trip I’ve made far more than all others put together is that between Minneapolis and Chicago along I-94/90/39 through Wisconsin. And yet, somehow, I went for years before more than a handful of brain cells bothered to notice, on one of those typical blue road signs advertising food/gas/lodging in Janesville, Wisconsin, the oddest business name I have ever encountered: Hhffrrrggh Inn.

Yes, that’s right: Hhffrrrggh Inn.

The name is so weird, it took about 3 or 4 trips past the sign before I even managed to make out enough of the letters to be able to take a reasonable stab at googling it.

And here it is… (I took the exit so I could take a picture of the actual restaurant, but as usual in Wisconsin, I drove a quarter of a mile and saw no sign of it — and scarcely any of civilization at all, for that matter — so I gave up.)

hhffrrrggh_1.jpg   hhffrrrggh_2.jpg