Obama: anatomy of a logo

OK, I will admit it. The first thing (OK, the second thing; his speech at the 2004 DNC was the first) that piqued my interest in Barack Obama was the sight of his logo on a sticker, way early on in the primary campaign (like, summer of 2007 early). It was clear right away that Obama had the best design team in the history of political campaigns working for him.

Let’s take a look at what makes this logo so great. Ultimately what it boils down to is that every detail is imbued with relevant meaning, and the overall result is very aesthetically pleasing.

First, it’s an O, for Obama. No-brainer there. It incorporates the requisite colors: red, white and blue. But what it does with them, and with a few simple shapes, is brilliant. The red and white stripes of the U.S. flag are there as well, blended into an unmistakable and powerful image: the sun rising over a rural American hillside (a cornfield, no less) into a perfect, clear blue sky. Now that’s “morning in America.”

On a related note, I’ll leave it to you to interpret the meaning of the logo’s appearance in a John McCain commercial.

On another related note, this.