First, let’s begin with several paragraphs of me explaining, in general, why I make snap judgments
As I’ve gotten older, my life seems to be more and more about resisting complexity. I want things to be simple. Part of that comes out of the aesthetics and principles of my job. The web has a tendency towards over-complication, and it’s my job to fight that.
Also, more generally, as you get older there are more and more decisions to be made in a day. Every hour, every minute, every second, you have to make a decision about something. It’s overwhelming and drains your soul. I have to prioritize the things that matter to me, and, more and more, cast the rest aside.
When something new comes along, I have to make a snap judgment. Not necessarily a permanent judgment. That would be foolish and self-defeating. But I do need to make that initial choice: whether or not to let this new thing occupy more of my time right now. Essentially, whether or not to give it a chance.
Sometimes I revisit things I never gave a chance the first time around. On rare occasions I discover that I missed out on something good, and I welcome it in. Most of the time, though, I just confirm that I was right to dismiss it in the first place.
Enter, Apple Music
This week’s biggest choice has been whether or not to embrace Apple Music. On the surface, it sounds like a no-brainer. Apple and Music are two of the biggest parts of my life. I have gulped down my glass of Apple Kool-Aid and asked for a refill, please and thank you. I was a music major in college. I make music, I listen to music. Over a span of 30+ years I have collected and pored over and obsessively thought about music.
Come to think of it, that’s probably the problem.
Apple Music seems like it’s for people who don’t already own a lot of music. I suppose all of the streaming music services are. After all, if you owned it, why would you stream it, other than convenience? But even then, you’d probably just stream it from your iTunes or Amazon library (both of which I have done, often).
From my perspective, owning a music library of over 23,000 songs (enough to play for 75 days, 9 hours and 39 minutes straight, 24 hours a day, without repeating a track), the subscription streaming services have never had much appeal, so I’ve never even tried Spotify, Rdio, etc. But, being an Apple fan, I somehow thought their service might be different. Might be for me. But I guess not.
What would a post like this be without a bullet list?
So what is it about Apple Music that has turned me off? It’s many things, actually:
- The initial experience of picking, by tapping on hovering bubbles, your favorite genres (from a very narrow and mainstream set), and then favorite artists (from suggestions it pulled in from the selected genres), is basically the same as it was in the old Beats Music service, which I had also already tried and abandoned within 24 hours when it first appeared. This process did quickly home in on many artists that I like, but I reloaded at least a dozen times trying to get it to refine the selections further. Even then, the best it came up with were only what I’d really call “second-tier favorites.” (Also, the UX with the bubbles sucks and needs to be fixed.)
- Once everything was set up, the “For You” screen did offer me a lot of music I like. But, guess what. Almost all of it was music I already own. And of the 2 or 3 selections it offered that I don’t already own, I was either mildly disinterested or they were musicians I actively loathe.
- Beats 1. What the hell is this? I mean, OK. The chance that I would actually like what they play on a single, worldwide “radio” station that Jimmy Iovine has anything to do with was already less than zero. But I have actually given it a chance 3 or 4 times, and every time I turn it on, it’s the same “underground” alternative hip hop vibe. This is music I do not dislike. I mean, I wasn’t repulsed by it. It wasn’t Celine Dion or Kenny G. But it’s just not what I’m into, and maybe I just didn’t listen long enough but there was no variety in styles. (Granted, other than the one time I listened to it in the car, I haven’t bothered to leave it on for more than one song. But the first song that’s playing when I turn it on is always in this style.)
- The return of DRM. I can’t say it any better than this, so I won’t even try.
All of that led me to one simple conclusion, and my snap judgment. I do not want to give Apple Music any more time or attention, at least right now. I just want the same convenient access to my own extensive music library that I’ve come to appreciate with iTunes Match. So I’ve turned off auto-renew on my Apple Music subscription. I’m going to make sure I don’t cancel iTunes Match. And, just to be safe, I’m going to re-download and back up my entire library from iTunes Match just in case… you know… someday.
I love Apple’s hardware and, usually, their OS software. But cripes, they just cannot get online services right, can they?
But see, here’s the thing. Remember how I said I sometimes revisit things I hadn’t given a chance the first time around? I feel like here I am revisiting something. I’ll admit I don’t have extremely vivid or extensive memories of it, since I had only initially looked at it so briefly, but to me Apple Music feels very, very much like Beats Music was. To the point where I find it hard to believe they spent much time at all changing anything about it other than simply fusing it into the iTunes ecosystem. Oh, and adding that pointless radio station.
I may still give it another try at some point before the free trial period ends. Maybe I’ll change my mind. But I doubt it.
Follow the money
One last thought, as I try to make sense of what this is really all about. Apple is a big company, and so are the record labels they had to negotiate with to get permission to offer all of this “content.” My very brief experience listening to music through Apple Music consisted mostly (and, rather strangely, if you think about it) of listening to music that I already had in my library. But because I was listening to these songs through an Apple Music subscription instead of playing them directly from my library, Apple was making micropayments to the record labels for the streams.
So, yes, indirectly, I was paying again for music I already purchased. Just a few fractions of a cent really, but still. That’s the business model here. Especially with the concern I mentioned above (this, if you weren’t paying attention) over Apple Music replacing iTunes Match’s “matched” files with DRM-restricted ones (only if you’ve canceled iTunes Match, apparently), I am left feeling pretty cynical over this whole enterprise, and disappointed that Apple would take things in this direction.
But, then again, they bought Beats, so I shouldn’t be too surprised.
Update: HEY, WAIT! Don’t go. This is important.
I’ve discovered a small change in the new version of iTunes for the Mac (version 12.2) that has a huge impact on all of this. This is the version that introduces Apple Music and changes the icon from red to white.
The ability to tell iTunes to download multiple songs at once is gone. It used to be, if you selected multiple songs in your library — like, all of them — and right-clicked (Ctrl-click), the contextual menu had a Download option, right at the top. Click that, and it starts downloading all of the selected songs.
Um, yeah. That’s gone.
The little icon of the cloud with an arrow is still there. You can click it. You can still download songs. ONE. AT. A. TIME. Good luck with that. So, here’s the important thing: If you haven’t upgraded to iTunes 12.2 yet, DON’T. At least, download all of your music first.
Lucky for me, I have access to multiple Macs, and one of them hadn’t been updated yet. Even as I type this I have my external hard drive hooked up to it, and I’ve begun the process of downloading all 23,000+ songs. Should only take a week or so. (Thanks, CenturyLink!)
In light of the above considerations about money and playing ball with the record labels, I can only interpret the removal of this feature in one way.