How do you place a value on something that’s intrinsically useless?

I’ve always been skeptical of the “value” of jewelry, and in particular of diamonds. Fortunately I found in SLP a companion who doesn’t believe that the magnitude of my affection is commensurate with the size of a rock on her finger.

Today I was exploring some sites for design and layout ideas, and along the way I visited Digg. As it happened, the top link on Digg at that moment was an article from the Atlantic Monthly entitled “Have You Ever Tried to Sell a Diamond?”

Now, it’s well-known that De Beers is far from the most beneficent corporation in the world, and the brutal story of “blood diamonds” has been the topic of hip hop songs and movies alike. But before those atrocities could be committed, someone had to invent a perception of value. Finally in this article I have documented proof (in extensive detail) of what my gut has been telling me for years.

Interestingly enough, and I had not noticed this initially, the article is actually from the February 1982 issue of the magazine. It speaks of several developments in recent years (those years being the late ’70s and early ’80s) that would threaten the De Beers monopoly. Now, I haven’t been a close follower of the diamond industry, but I know De Beers still rules the roost.

Now there’s something I haven’t seen in years!

I was in a neighborhood grocery store today. It’s one of those old grocery stores that used to be considered a “supermarket” back when it was built, probably in the late ’60s, but now seems quaint and almost tiny. It’s been remodeled, probably many times, but in general its decor looks modern but the layout of the store hasn’t changed a bit. Walking into the store is like walking into my childhood.

That fact really hit home today when I noticed, near the checkout, a very old, very faded illuminated sign/clock reading “Thank you for shopping with us.” But the thing that really caught my eye was barely visible — a long forgotten logo decal on the clock face. But even though I could scarcely see it at all, I immediately recognized it as something that has been burned into my mental image bank even though I haven’t seen it in years (if not decades):

Red Owl Logo

That freakin’ owl used to give me nightmares when I was 3!

Recognize it? Don’t recognize it? Here’s more…