Mall of America Field

Tonight the Vikings play their first home game of the season. But the big talk isn’t about Brett Favre going up against his former Green Bay teammates (assuming any of them are left… I have no idea). It’s about the “new” Vikings stadium.

The Vikings don’t really have a new stadium. But after tomorrow (or whenever the Twins’ season finally fizzles out ends with a World Series victory), the Vikings will be the only remaining sports team calling the Metrodome home: the Twins are moving to the new Target Field on the other side of downtown next spring, and the Gophers have gone back to campus and the new TCF Bank Stadium.

Well, the Vikings surely couldn’t be left out of the stadium naming rights trend, and so they have rechristened the Metrodome — or at least its field — “Mall of America Field.” Or as I like to call it, MOAF.

As you can see in the aerial photo below, the new branding has already begun in a big way. It’s not the name that bothers me, so much as the font.


Addendum: It seems just about every made-up sounding word is already a slang term, often a regrettable one, that can be found in the Urban Dictionary. And this is no exception. Just makes the whole thing even more regrettable.