You know how sometimes there are things you encounter in passing that are totally bizarre, but since you’re not really paying attention, they kind of slip by unnoticed for months (or years) before you finally say, “Wait a minute… what the…???”

Well, this is one of those things. I’ve done a fair amount of cross-country driving, but the long-haul trip I’ve made far more than all others put together is that between Minneapolis and Chicago along I-94/90/39 through Wisconsin. And yet, somehow, I went for years before more than a handful of brain cells bothered to notice, on one of those typical blue road signs advertising food/gas/lodging in Janesville, Wisconsin, the oddest business name I have ever encountered: Hhffrrrggh Inn.

Yes, that’s right: Hhffrrrggh Inn.

The name is so weird, it took about 3 or 4 trips past the sign before I even managed to make out enough of the letters to be able to take a reasonable stab at googling it.

And here it is… (I took the exit so I could take a picture of the actual restaurant, but as usual in Wisconsin, I drove a quarter of a mile and saw no sign of it — and scarcely any of civilization at all, for that matter — so I gave up.)