Comments. Over the past decade, the Internet has become inundated with them. Ten years, ago, the concept of a “blog” was considered cutting edge, by those who even knew what they were. Now, they’re everywhere, and their general format — a dated archive of topical posts by one or a small number of authors, each of which is trailed by a string of reader comments — has become the standard structure for most news and information websites.
But… comments. Oh, comments. They help turn a one-sided online journal into a thriving community of engaged individuals. Or not. By now, the true nature of most comment threads — a bunch of morons yelling “FIRST” followed by a bunch of even bigger morons ranting at each other without ever engaging — is so well-known, so obvious, that it’s boring even to mention and somewhere between tiresome and excruciating to experience.
So, how long will it be before comments go the way of Internet Explorer 6 and Flash? (Oops… have I spoken too soon?) I think the day is coming soon.
Comment ça va?
Many prominent blogs, Daring Fireball for instance, have long eschewed comments (although the persistent commenters have found a way around that). Others are following suit. And now, it’s easier than ever for frustrated readers to take things into their own hands and silence comments wherever they go online.
Jumpin’ Jack Flash
Don’t get me wrong: I feel the same way about comments as I do about Flash. Both have potential, but far more often than not they are just intrusive and annoying rather than useful. I tried Flashblock for a few days last week, and I was happy not to be intruded upon with overlaid advertisements, intro animations, and other bandwidth- and time-wasting nonsense. But turning off Flash also meant I had to click an extra button to watch most videos, and even worse, to upload files on my WordPress blogs… not to mention the client sites I’m developing that have JWPlayer and YUI Uploader embedded in them. So, as much as I want to be rid of Flash, and as content as I am not to have it in iPhone OS, I decided I needed to turn it back on in Firefox on my MacBook.
The same goes for comments, but I don’t even need to try shutup.css to know I wouldn’t want to keep it. Sure, I hate the comments on most news and tech sites I read, but I like them on my own site, and I like them on the sites that I want to comment on.
Turn it on again
So, with both Flash and comments, there are proponents and opponents. It seems in the recent dust-up over Flash (or the lack thereof) on the iPhone and iPad, the most fervent supporters of Flash are Flash developers, or people who just hate Apple. And with comments, well, it’s pretty obvious: people who like comments (or, more specifically, like to make them) want them, and just about everyone else doesn’t. It’s clear to me that comments rarely add value, and they often detract from the sites they’re on. On the other hand, allowing comments on my sites has for the most part added value to them, and, critically, commenting on other sites has driven traffic to my sites.
Does this mean that the act of commenting is purely, or at least primarily, an act of shameless self-promotion? Perhaps. I wouldn’t post a comment if I didn’t think the comment had merit on its own, but I’ve also consciously posted comments on some sites knowing that doing so was a prime opportunity to bring some of those sites’ readers over to my sites.
And in the end…
Comments, too, are about helping people communicate. But it’s become clear that — more or less, depending on the particular site — few people who engage in comments on a blog are really all that interested in communication. If comments cease to be seen as communication and instead become an ugly, depressing wasteland at the bottom of web pages, then they’ll die off too.
Looking forward into a new decade, I am beginning to see the old alignments of the Internet as we’ve known it falling away. There’s a convergence of new standards, new devices, and new means of communicating. And this naturally means that certain older ways, “standards” or not, will fade from our day-to-day experience. I’ll certainly be happier to see Flash go than comments, but then again, I think I’ll do just fine either way. Let me know what you think. Or not.