Mall of America Field

Tonight the Vikings play their first home game of the season. But the big talk isn’t about Brett Favre going up against his former Green Bay teammates (assuming any of them are left… I have no idea). It’s about the “new” Vikings stadium.

The Vikings don’t really have a new stadium. But after tomorrow (or whenever the Twins’ season finally fizzles out ends with a World Series victory), the Vikings will be the only remaining sports team calling the Metrodome home: the Twins are moving to the new Target Field on the other side of downtown next spring, and the Gophers have gone back to campus and the new TCF Bank Stadium.

Well, the Vikings surely couldn’t be left out of the stadium naming rights trend, and so they have rechristened the Metrodome — or at least its field — “Mall of America Field.” Or as I like to call it, MOAF.

As you can see in the aerial photo below, the new branding has already begun in a big way. It’s not the name that bothers me, so much as the font.

MOAF

Addendum: It seems just about every made-up sounding word is already a slang term, often a regrettable one, that can be found in the Urban Dictionary. And this is no exception. Just makes the whole thing even more regrettable.

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Comments

  1. John says:

    My favorite Urban Dictionary definition for “moaf” is this one:

    “Moaf is the bubbles at the top of pop when you pour it in a glass and you drink the bubbles. Those bubles are Moaf. (Foam backwards)”

    And when I say “favorite” I mean it in a sarcastic, laugh-at kind of way for the complete moronity (and miserable failure of cleverness) behind the explanation of the term.

  2. room34 says:

    Wouldn’t that be “maof”?

    Oh wait. I’m too sick and tired (literally, on both counts, not the cliché) to get it.

    On an unrelated note: I think I have the concept for my next RPM challenge. All of my song titles will be word pairs from reCAPTCHA… right now it’s: “Minor Bassoon.”

  3. John says:

    “Wouldn’t that be ‘maof’?”

    Indeed. That’s what I’m laughing at it. :D

    I’ve got another great Captcha for you. I can hear this one already!

    35 Conquerors

  4. room34 says:

    I don’t think I’ll be able to wait until February. Remember, last year I recorded The Bee LP! during the month of October. I had been thinking I might try to produce another full-length LP this year in October.

    I just ran a bunch of reCAPTCHAs and came up with ten that work well as song titles (including the two we’ve already mentioned):

    35 Conquerors
    Minor Bassoon
    The Pursuit
    First-Year Redress
    10 1/2 Resist
    Time’s Crevices
    1,708,074 Buglers
    Repulso-Charm Urea
    Lost Pelves
    6,000-Acre Sash

    I took a few liberties: the “Buglers” one was actually the other way around, and “Time’s Crevices” didn’t actually have the apostrophe.

    This is awesome. “Repulso-Charm Urea” is just beyond belief. I HAVE to do this.

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  6. room34.com says:

    That’s an interesting idea, and I’d love to see the vacant and permanently under-construction-looking lot east of IKEA converted into something useful. I think it’s beyond reason to expect that IKEA will move, though. Have you considered another arrangement that doesn’t involve IKEA’s relocation?

    You’re certainly correct that the Mall of America has lost much of its luster as an international tourist destination.

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